DOOD / INDUSTRY WORKFLOWS

Retail CRM integration across stores and teams

Connect customer context, store transactions and reporting through an agreed integration design.

FOLLOW THE HANDOFF

01Match store and customer references
02Transfer agreed transaction context
03Reconcile store-level reporting
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Illustrative workflow: a transaction carries a store reference and customer match into the CRM. Unknown customer references enter a review queue. Finance remains the owner of financial amounts and corrections.

Where work gets fragmented

Different stores and systems can describe the same customer or transaction differently. Manual exports delay context and make performance comparisons difficult.

Start with a bounded pilot

Begin with one store or a bounded transaction sample. Agree customer matching, returns, cancellations, refresh frequency and access. Test reconciliation against the POS before expanding.

Can every POS be connected?

Only after reviewing its API, export access, licence terms and supported data. A connector for one POS does not prove support for another.

What to measure

Agree a baseline before rollout: unmatched records, incomplete handoffs, response time and manual preparation effort. Keep the reporting period and source definitions consistent. Review exceptions with the people responsible for the work.

Where AI could fit

Classification or drafting may be considered after the core process works. Approved source information, scoped access and a human review path come first. Start with the AI readiness assessment rather than assuming an autonomous assistant is required.

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